In this class, we learnt about Content Design. We covered this subject earlier in the year but it is good to refine our knowledge and improve our understanding of the project.
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“Content design is answering a user need in the best way for the user to consume it.”
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Content design is the practice of creating content that's easy to understand and meets the needs of the audience. It involves planning, writing, and managing content
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Understanding that content design is meeting the needs of the audience is crucial, however there are so many different directions that we can take to meet the users needs through the most effective outcome.
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💡 As a (user), I need (perform an action or find something out ), so that (I can achieve my goal of…)
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Maintaining this statement allows me to simplify the whole interview and research process into one sentence that defines the problem and I can then further my development and create an outcome to solve the issue at hand.
A user need statement is an idea borrowed from agile software development. It’s a way of pinning down what the team need to do, without telling them how to do it.
Text is the primary medium that we display content. This is because text can pack the most amount of information clearly. When it is best used is alongside icons or images, and also when it is precise. We watched a video and learnt about eye-tracking and how it shows that users read through an ‘F’ pattern. The reason behind this is that users will try to minimise the amount of time spent on a block of text, where they read a single digit of lines then go into scanning the rest of the text. Considering users and how they gain information is ideal for creating a good design outcome.
In my work, trying to engage with my users in the correct way through using the Right Words. By using the right words, you allow your users to take in more information at a rapid pace, which is known as Plain English.
